| Product Design - Innovation
Smallfry are award-winning product designers. We inspire new product opportunities and develop innovation strategies.
Our unique methodology for new product development (and over 30 years experience) delivers designs which sell products - your commercial success is our goal.
- 100% sales uplift recovered design investment in 12 days
Marks & Spencer travel fan
- brand sales grew 41% in 6 months, development costs recouped in 4 weeks
Karvol vaporiser
We create value
…and our rates are 25% lower than the UK average (DBA survey 2006).

Our services include:
- Developing innovation strategy
- Creating design concepts
- Incremental design (product improvement and makeovers)
- Design engineering and CAD
- Model making and prototypes
- Brand families (visual integrity and harmony across a product range)
- Structural packaging design
- Project management (client and manufacturer liaison including Far East)
Sectors and clients include:
- Retail:
Marks & Spencer, Boots the Chemists, B&Q, DSG international, Comet, Halfords, Lloyds Pharmacy.
- Consumer products:
Adidas, Asics, Trafficmaster, CharBroil, Triton, Focal Point Fires, Basta
- Healthcare:
Crookes Healthcare, Schering
- Business and Industrial:
Acco Rexel, Nortel, Ministry of Defence, Gas Measurement Instruments, Control Techniques
- Structural packaging:
Unilever, Reckitt Benckiser, Carex, Westland Horticulture

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