We have been working on merchandising and packaging for Parker Pen, structural packaging for Bibby Sterelin and Evode, merchandising systems for Letts Diaries, Decca and The Aroma Company. Parker Goodwin have worked for Parker since 1994, designing pen cases, point-of-sale material and illuminated floorcases. We have been instrumental in the rebranding and relaunch of the Parker Pen brand internationally. After the success of our award-winning pen case for their Frontier range (top left), Goodwin were brought in to look at Parker's ML and HL gift boxes (middle left). Our creative input was needed to help reposition the brand as the world leader in fine writing instruments and enhance its gift potential. The design is a modern interpretation of a classic gift-wrapped box - but in metal, giving the case a satisfying weight and quality feel. With its sophisticated styling, the packaging makes a quietly confident statement that has been favourably received by consumers and retailers alike. Frigoglass Working in partnership with Coke Cola we have designed a range of drinks coolers which stimulate consumer purchase. The Aroma Company Poparoma (bottom left) is an ingenious point-of-sale scent dispenser designed by Goodwin. Tiny plastic bellows allow consumers to sample product smells at the push of a button. Poparoma was an such instant hit that The Aroma Company grew by 300% in the six months following its launch. The latest development is Minipop ­ a scent dispenser designed to be brand specific. Echoing the shape of the product's bottle or carton, Minipop not only delivers the product's aroma but also reinforces the brand image. You can read more in-depth case studies by visiting the Goodwin website at www.goodwin-design.co.uk