THE ATTIC ROOM BRING A FRESH LOOK TO SELFRIDGES WITH KIEHL'S SINCE 1851

Retail design specialist The Attic Room Design Ltd has been working with a skincare brand to create an arctic winter theme for a window display and an in-store promotion in one of London's major department stores to promote their Christmas gifts.

Both displays which have been designed and installed by The Attic Room into Selfridges, London is due to stay in for just over a week. This year, the Kiehl's Since 1851 Christmas promotion is in prime locations - the in-store site is located at the front of the beauty hall and the window is adjacent to the main doors.

This Kiehl's Since 1851 display is based on a combination of an arctic winter theme at Christmas which incorporates a giant Christmas cracker which their products they are promoting are falling out from.

The Attic Room has created the window display and site to represent the feel of the winter season during Christmas which is now upon us, along with their wide ranging products.

Steve Marriott, Project Manager at The Attic Room Design Ltd who has managed the project said: "We have been delighted to work on this promotion with Kiehl's Since 1851. Creating window displays is the icing on the cake when working on promotions. It is especially fun when we are given a theme such as arctic winter and imaginations run high".

The Attic Room Design Ltd, who has just continued their staff expansions with two new members of staff, designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays, airport sites, shopping mall sites and events for product launches in the prestigious beauty and technology industry.

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THE ATTIC ROOM PREMIUM ROLL OUT FOR STORE GROUP

Leading retail design specialist has rolled out one its biggest fragrance Christmas promotions to date for a leading department store group across the UK.

The Attic Room Design Ltd has just completed a roll out of Christmas promotion in over 15 Debenhams stores across the UK.

Working in association with seven fragrance brands, the Christmas promotion have been finished to give a premium look to each beauty hall in-store. Brands included in this festive roll out were Coty, Estee Lauder, Kenneth Green Associates, P&C, P&G, Puig and Thierry Muglar, using their premium brands across a series of coffret towers and backwalls.

Jo Dallas, Account Manager, comments: "We are delighted to have had the opportunity to work with Debenhams on this Christmas promotion. It is one of biggest to date and Debenhams and all the brands involved are delighted with the results. As The Attic Room expands, it allows us to the opportunity to take on this size of project with seamless results".

There are already plans in place for a Valentine's Day promotion, which will involve a roll out of new promotional material for each of the seven fragrance brands.

Michelle Fox, Space Planning Manager Cosmetics from Debenhams added "I feel that we have achieved what we set out to do in the beginning which was to make out Christmas coffret areas look more premium, still keep strong brand presence and more importantly hold stock".

The Attic Room Design Ltd, who has just continued their staff expansions with two new members of staff, designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays, airport sites, shopping mall sites and events for product launches in the prestigious beauty and technology industry.

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CHECKLAND KINDLEYSIDES DESIGN TEMPORARY INSTALLATION FOR DR MARTENS IN SELFRIDGES

The temporary installation in the menswear department at Selfridges London, introduces Dr. Martens First and Forever campaign. Based around the art of industrial manufacture, and in less than 20sqm, the space entices the senses of sight, sound, smell and touch.

Open topped glass display cabinets are filled with iconic components of the boots, such as rubber compound and metal eyelets, which contrast starkly with raw metal frames to showcase the four different ranges on offer. Films play out on iPads demonstrating the aforementioned 'art of industrial manufacture', with the whirr of the machinery setting the background noise.

Graphics are placed across the existing mirrors, representing the rebellious nature of the brand and communicating the new campaign.

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CHECKLAND KINDLEYSIDES UNVEIL NEW RESTAURANT CONCEPT FOR PIZZA HUT UK

Our brief from Pizza Hut UK was to develop a restaurant around the concept of a more sociable, dramatic and atmospheric restaurant that encourages experimentation, customisation - 'trying new things'.

Based on the idea of 'Prime Time' when family and friends gather round on a Saturday night watching TV together, enjoying the shared experience, we developed the concept as a way of enveloping the kind of social energy that should run through the interior, service, menu and various brand touch-points. The 'Prime Time' concept has since influenced all Pizza Hut UK's marketing and promotional projects.

Customers' first glimpse of the new 'Prime Time' concept has now been unveiled at Touchwood, Solihull. The new concept puts much greater emphasis on the customer, through both the service and the environment ensuring that they have a great and memorable experience.

Razdan, Pizza Hut UK's Brand Development Director, wants Pizza Hut UK's restaurant customers to feel "uninhibited, embraced and lighthearted." Releasing inhibitions means making customers feel confident that they are in a safe, nurturing place where they know not only that they will have a good time but that they can try new things without risk. Feeling embraced should mean that every element of a family enjoys a visit to Pizza Hut UK, and Razdan cites the examples of films like Finding Nemo or Shrek as examples of the universal, warm appeal that the chain is seeking. Lighthearted means helping people to have fun and enjoy everyday moments: "We know we're not about a once-in-a-lifetime experience - we're about little treats."

This concept is currently being implemented into ten test bed sites throughout London and the Midlands, with a view to rolling out the concept nationally.

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SHH REVAMPS CAFÉ LIBERTY AT LIBERTY'S REGENT STREET STORE

Architects and designers SHH have revamped Café Liberty, the 60-cover, second floor restaurant at London's iconic Liberty department store on Regent Street, which was originally constructed in 1924 using the timbers of two ships (HMS Impregnable and HMS Hindustan). The fast-turnaround, tight-budget project was commissioned by the leisure creative team at Compass Group UK & Ireland, the catering company now operating the restaurant, and has radically changed the look and feel of the space, re-integrating it into the style and spirit of the original Arts & Crafts building - one of London's finest and most distinctive retail environments - thanks to a number of choice vintage and contemporary interventions.

Major new features include reclaimed 1920s doors (sourced from Retrouvius); a 1920s Arts & Crafts washstand, reading desk and mahogany cabinet to serve as greeter and waiter stations; eye-catching hand-blocked wallpaper (by Martha Armitage); a series of beautiful reclaimed glass lights and three neon flying ducks (bespoke-designed by SHH's lead designer on the project, Helen Hughes) at the entrance of the café, to attract attention and give the room a contemporary tweak.

The brief for the rectangular, 125 sq m space was generated in partnership between SHH, Liberty and Compass Leisure and began with practical issues. Existing seating, for example, had been arranged around 6-seater tables, which were often not fully used, leading to lost covers when customers were waiting for tables. The new marble-topped tables are now 4-seater tables with one group table for up to ten people, which is proving an instant hit. Seating was replaced with the Conran A16 chair, styled on the classic Bent Wood chair, which again gives a sense of warmth, history and permanence - as well as being particularly comfortable and easy to sit on.

The overly-blonde flooring in the space was stained to dark wood to be more in keeping with the store's original dark timbers, whilst a wall of beautifully-framed lead-lined windows was uncovered and restored. The servery area frontage was re-clad to match the new flooring.

The reclaimed 1920s doors now screen openings into the store's back offices and also partially-obscure the kitchen (although clear glass still allows glimpses of movement to be seen). 'These really were a lucky find', added Helen Hughes, 'as their slightly battered and beaten look is perfect for the building and it's hard to believe they haven't always been in place'. The gentlemen's suit fabric that lines the back office entry doors in a pleated and gathered curtain, referencing Liberty's fashion offer, was also sourced at Retrouvius. The Arts & Crafts washstand and 1920s mahogany cabinet are used as waiter stations, whilst the 1920s reading desk is used as the host / greeter station at the entrance to the restaurant.

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MET STUDIO CREATES 'WAR HORSE: FACT & FICTION' EXHIBITION FOR THE NATIONAL ARMY MUSEUM

London- and Hong Kong-based experiential designers MET Studio have been commissioned to create the new War Horse: Fact & Fiction exhibition at London's National Army Museum in Chelsea. The exhibition is initially scheduled to run for a one-year period from Autumn 2011 and is aimed at a family audience. 'War Horse: Fact & Fiction' will tell the incredible real-life story of the use of horses in warfare right through British military history, tying in with both the original War Horse novel by Michael Morpurgo (who has given the exhibition his support) and the smash-hit and award-winning War Horse play taken from the book, currently running at the New London Theatre, Drury Lane. A War Horse film, taken from the novel and directed by Steven Spielberg, is also due for release in late 2011 in the US and early 2012 in the UK.

MET Studio was appointed to the job, which will be housed in a 480 sq m gallery (double the size of the normal temporary gallery) after a 5-way pitch against other UK consultancies, winning out because of the high level of their immersive and experiential approach to the project, which will include two experiential enclosures to build pace, using sights, sounds and smells to create atmosphere, before climaxing in sculptural horses in full charge against a 'fiery red dawn' backdrop.

The exhibition, beginning with a peaceful introductory area showing horses in their natural lush and tranquil environment, will go on to cover a historical timeline that takes visitors from medieval knights to the 'glory days' of the cavalry at Agincourt, the Crimea and the Boer War, before the horrors of World War One, where the old era and the modern age collided and where a war that began with cavalry charges ended with the dominance of the horses' replacement - the tank. It will also include artefacts from the Museum's own Collection, some of which have never been displayed before.

The journey of war horses, from their home environment through the processes of requisition and transportation to battle, death, remembrance and legacy will be highlighted, with the two experiential areas focusing on life below decks of a transport ship and the terrain of 'no man's land' in WWI, whose centrepiece will be a full size battle horse model made of wire and caught in barbed wire, now being created by Scottish artist Laura Antebi - echoing a key moment from both the book and the play.

Rather than using classic 'set design' or diorama approaches, MET Studio created a series of flowing graphic panels, which initially seem to be nothing more than a series of abstract shard-like forms to house information and interactives, but which are finally revealed from the perspective of the gallery visitor looking back on the space as a huge-scale charge of horses going into battle.

See MET Studio's stunning work from 22 October 2011 at the National Army Museum's War Horse: Fact & Fiction exhibition. www.nam.ac.uk/

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SHH CREATES COOL, CALM AND CLASSIC INTERIOR FOR LONDON TOWNHOUSE

Interior Designer Susan Knof of London-based architects and designers SHH has created a new home for private clients in Hyde Park, London, which combines understated elegance with practical and flexible spaces for real family usage, set within a classic, white stucco Victorian townhouse. SHH's client - an international family with a suite of homes (including one in New York and one in continental Europe) - purchased the four-storey property and appointed SHH both as interior architect and designer/decorator to re-plan and redesign the interior to fit their specific wants and needs.

Photographer David Cleveland - www.davidcleveland.co.uk

'The overall brief for the interior was non-prescriptive in terms of detail, but was more about feel. commented Susan Knof, SHH Senior Designer and lead designer for the interior. 'The client asked for a classic and sophisticated series of spaces in muted grey tones. As the client didn't like curtains, wall coverings or finishes such as polished plaster, we had to look for ways to add an element of glamour to the requested cool, calm and classic approach, so that the space also had variety, drama and a sensual richness.'

Architecturally, the most important change to the structure of the house was the excavation of the back garden, which was previously elevated and messy and made the lower-ground storey of the house dark and unattractive. Now, a new lower-ground living space opens directly onto a new garden space, redesigned by garden designer Kate Gould (Chelsea Flower Show double-gold-medallist and frequent creative partner on SHH's residential schemes), creating in the process two vast and usable spaces filled with light. The indoor and outdoor spaces are divided only by full-height bi-folding doors and are linked by new stone flooring (in charcoal grey with a metallic overcoat), which extends from the lower-ground interior out into the garden, creating a strong visual connection and making both spaces appear more extensive.

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SHH CREATES LUXURY PASSENGER LOUNGE FOR RIZON JET AT BIGGIN HILL AIRPORT

Architects and designers SHH have completed a luxurious £3m, 2-storey VIP passenger lounge at Biggin Hill airport, for client Rizon Jet, a Middle East- and UK-based private aviation group. Located within a major new-build 130,000 sq m hangar and VIP terminal facility at the airport, the lounge - comprised of a 478 sq m ground floor space with an additional 186 sq m purpose-built mezzanine floor - was launched at the same time as a similar facility in Doha, State of Qatar (created by Doha-based company Art Line).

The brief from the client to SHH was to create 'a six star hotel reception' with a comfortable lounge feel. 'It was all about creating a space that people want to spend time in', commented Guy Matheson. 'This was achieved through a simple and calm colour palette; luxurious finishes; a high proportion of bespoke furniture and a strong emphasis on comfort. The main space is a dramatic double height volume, which is split into interesting, zoned lounges with different treatments and with a variety of privacy levels, so that customers can immediately find the right space for their need state, whilst retaining glimpsed views of everything else going on in the facility.'

Photograph by Andy Spain - http://asvisual.photoshelter.com/

Patrick Enz, Chief Executive of Rizon Jet, commented: 'We are very excited to see the start of operations at the beautiful FBO/VIP Lounge, which has been built and completed under the supervision of SHH. The design of the lounge reflects in a modern way the corporate design and heritage of the Qatari company. The opening of the Lounge marks a major milestone for Rizon Jet.'

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SHH'S STUNNING DESIGNS FOR THE BARBICAN RESTAURANTS WIN THREE AWARDS IN TWO WEEKS

SHH's redesigns of the Barbican's restaurants have won three major design awards in the space of just two weeks. Barbican Foodhall - the new ground floor restaurant and deli - and Barbican Lounge - the first floor bar and restaurant - were both named as winners in at the 2011 Restaurant & Bar Design Awards, held last week at the East Wintergarden in Canary Wharf, whilst the Barbican Lounge won a further award at the end of June in Monte Carlo at the 2011 International Hotel & Property Awards.

Helen Hughes, SHH's Lead Designer on the project, commented, "It was a huge opportunity to work on the iconic feat of architecture that the Barbican represents. We wanted was to do justice to it and we're really happy that our design treatment has been so well received by our peers."

At the 2011 Restaurant and Bar Design Awards, Barbican Lounge won the 'Best Independent Restaurant' Award and Barbican Foodhall the 'Best Restaurant, Bar or Club in Another Space' Award. Competition was tough, with the SHH schemes beating entries from some of London's biggest name agencies. The international judging panel included Karim Rashid, top restaurant critic Fay Maschler; editors from Frame, Conde Nast Traveller, Yatzer and Monocle; Ian Callum of Jaguar Cars and Ravi Naidoo of Design Indaba.

At the 2011 International Hotel & Property Awards, held in Monte Carlo, SHH won the 'Best Bar/Club/Lounge' Award for Barbican Lounge. Barbican Foodhall was also shortlisted at the same awards.

SHH created new interiors for the spaces in Autumn 2010, with a brief to bring the food and beverage offer at the world-famous Barbican Centre up to the same standard as its arts and performance offer, as well as creating destination venues in their own right. SHH's design approach, which fused a respect for the wonderful original architecture of the iconic buildings (including stripping back and revealing concrete ceilings and hammered aggregate walls) with bold new design interventions, such as the stacked olive-jar lighting (by PSLAB) in the Foodhall and the peacock-blue poured resin floor in the Lounge. The projects also celebrated the importance of great furniture, with SHH's lead designer Helen Hughes working with furniture designer Stefan Bench to create three bespoke new seats for the two spaces, sitting alongside hand-picked reclaimed vintage seating, reissued vintage classics and, for the first floor terrace space, Robin Day polo chairs, in a nod to the Barbican's original art director. The two spaces are linked by their outdoor terraces, which feature bespoke and striking 'urban tree' umbrellas, designed by Helen Hughes, together with planting by Chelsea Flower Show double-gold medallist garden designer Kate Gould.

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'ETUDE HOUSE' LAUNCH JHP'S REMODELLED STORE CONCEPT

Pan Asian cosmetics retailer Etude House is the fun 'entry-point' for the late teens female interested in all things 'make-up'.

With hundreds of stores in the Far East, the store concept had 'stretched' as it travelled, leaving it a little 'over-themed'.

JHP was brought in to re-model the store, and developed a 'doll's house concept' based on wishes coming absolutely true. The store is all about youth, girly fun, delicate femininity, and confidence.

As well as creating all aspects of the store concept, JHP developed visual merchandising principles, a new brand identity, uniforms and art directed the photo-shoots for their ATL and BTL campaigns.

This 'dolls house' looks set to stay.

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THE ATTIC ROOM ENJOYS SOME SPA TREATMENT

The Attic Room Design Ltd has completed a UK wide retail installation for a leading Spa company in a major department store. The Retail Design Specialist has designed a Spa and retail area for The Sanctuary Spa which is being installed it into five key Debenhams stores across the UK. Working to a three month time scale, one of the first has been installed into Debenhams, Ipswich. The Attic Room has created a look to capture the brands' essence closely related to the Covent Garden Spa.

Within the area, a back wall area has been made to contain The Sanctuary Spa products and the illuminated table allows customers to' test and play' with the products available to purchase. The consultation area is screened off where customers are offered a range of mini treatments that they can choose from and have on site.



The Spa and retail areas have been designed not to be formal and over exclusive but so they are bright, fresh and eye catching to appeal across the market sector.

Shauna Read, Creative Director at The Attic Room comments: "We wanted the Spa areas to be easy to approach by customers, whether they wanted a mini Spa treatment, buying a product or simply seeking some information. We have had complete design freedom to create a new retail solution from scratch".

The Sanctuary Spa and retail areas use orange and blue as the main themed colour and the wood found from the main Spa is a key element on each site.

The Attic Room, who recently won the New Business award at the Leicestershire Business Awards 2011, designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays, airport sites, shopping mall sites and events for product launches in the prestigious beauty and technology industry.

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MET STUDIO SPELLS IT OUT FOR THE CAMPAIGN FOR WOOL

Experiential design experts MET Studio have created a new travelling branded exhibit for the Campaign for Wool, an initiative originally conceived in 2008 by His Royal Highness the Prince of Wales and launched publically in 2010, in response to the enormous challenges facing the wool industry. The new exhibit launched at Grand Designs Live (winning a 'Grand Designs medallion as one of the ten best stands at the show) and will be used across a number of events in the coming year and beyond.

MET Studio was directly appointed to the project, without a pitch, in February 2011. Responding to a creative brief to move away from traditional notions of trade stands, the design team at MET Studio believed the campaign's messages would be best served by simply spelling out the words 'choose wool' for high impact, using giant-sized letters for the word 'Wool' both for directness and also in order to use the letters as a medium to illustrate wool's flexibility, forms and many varied applications.

'This direct approach was very well received by both the client and visitors to the show' commented MET Studio Design Director Lloyd Hicks. 'The tactile nature of the letters proved very attractive with visitors really interacting with them - even sitting unbidden in the letter 'O' for photo opportunities!'

The letter 'W' shows wool in its near-raw state in natural-coloured shagpile. The first 'O' is an earthy, neutral colou, made up of blanket sections overlaid onto one other. The second 'O' is a full-colour patchwork, whilst the 'L' is made up of carpet tuft samples. The rear side of the letters shows a photo-based pastoral scene of sheep grazing, chosen to underline the key messages about wool as a smart material (renewable, waterproof, biodegradable, a natural fire retardant and insulator, breathable, multi-climatic, elastic, easy to care for, natural, safe and sustainable!), whilst reinforcing the key message that sheep farming keeps the UK landscape green and beautiful.

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THE ATTIC ROOM SPRINGS INTO STORE WITH LVMH

This spring, The Attic Room Design Ltd has been making several appearances in-store after developing two significant promotional sites for leading beauty house LVMH.

The retail design specialist has designed and installed a spring/summer promotional site for the new Dior Addict Lipstick and nail range. The Attic Room has rolled it out into 65 Boots, Debenhams, John Lewis and House of Fraser stores during April throughout the UK and Ireland.

The in-store event consists of a separate promotion area which includes an area for a professional lip and nail make over, using the new products. The site which has been created by The Attic Room is positioned away from the main counter however it still maintains the same brand image and codes.

Alongside this, The Attic Room developed the Rouge Automatic promotion for Guerlain which they installed into Selfridges, London. The brand new single handed lipstick, was promoted heavily throughout the store in one of the beauty hall's most prominent areas and the nearby escalator. In addition an extremely eye catching display was created in the main window next to the front door of the store.

Kevin Price, Account Director comments: "It is fantastic to work on a portfolio of LVMH brands. It allows The Attic Room to be creative and develop many different looks for the beauty house".

The Attic Room, who recently won the New Business award at the Leicestershire Business Awards 2011, designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays, airport sites, shopping mall sites and events for product launches in the prestigious beauty and technology industry.

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SHH COMBINES THE CONTEMPORARY AND THE CLASSIC FOR INTERNATIONAL SHIPPING COMPANY OFFICES

SHH has completed an office interiors project, set within a 5-storey early Georgian terrace in the West End of London, for an international shipping company. The new offices are spacious and dramatic, with cool, contemporary furniture and interventions creating a strong contrast with the building's classic fabric, which was renovated as part of the scheme. Major new design features include a bespoke chandelier hanging right through the three storey stair void; new bespoke furniture designed by SHH and beautiful American black walnut herringbone timber flooring, installed to restore some of the long-lost richness and quality suggested by the original building envelope.

SHH's client's offices are all located on the first floor, with rooms on the upper storeys prepared for letting to sub-tenants, though with the same design language used so that the possibility of expansion was built in. The first floor rooms all have grand dimensions and would have once been the formal rooms of the original house. Two of the three rooms (the main staff offices) are inter-connected via a double door, with the company owner's executive office accessed via its own second door. These two offices and the adjacent meeting room are further linked through the use of the American black walnut herringbone timber floor.

The executive 'front' office is announced via a door with ornate original mouldings, along with a huge-scale framed mirror on one wall. The large-leaved moulded timber doors have a quirky detail, looking larger and more imposing from the inside than the opening suggests. All the walls were re-lined, improving upon a previous tenant's less sensitive interventions. The imposing desk in this executive office, with its black stained veneer top and walnut side return, comes from the Italian company Tecno. Loose furniture is masculine and elegant in a variety of dark leathers and black-stained ash. These, along with the sofa in the room, are all from Cassina. Pendant chandeliers are 1960s vintage Flos fittings with exposed filament bulbs.

Two original fireplaces remain - one in this and one in the middle, adjoining office - with carved marble surrounds to the mantel and a mix of ceramic tiles; some Victorian and some more modern. Workstations and storage in this office, which has a sleek all-white look, are from Tecno. Shutters that had previously been screwed back into their wall recesses were released to enable them to be used anew.

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THE ATTIC ROOM CONTINUES AWARD SUCCESS

The Attic Room Design Ltd made a successful debut appearance at this year's Leicestershire Business Awards 2011, winning an award recognising their contribution to successful new businesses.

The Leicestershire based retail design specialist won the category New Business. The award recognises the establishment of successful new businesses that have continued to progress and achieve business objectives whilst establishing a position of sustainable future profitability and success.

Tony Best, Managing Director comments: "We are delighted with winning the New Business Award and that what we have achieved over the last five years has been recognised not only nationally but now regionally. This is a great achievement for all the team at The Attic Room and one they have all contributed too. We are pleased that our investment into the local economy has been recognised".

The Attic Room, who has previously won awards at POPAI in 2009 and 2010, designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays, airport sites, shopping mall sites and events for product launches in the prestigious beauty and technology industry.

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CHECKLAND KINDLEYSIDES DESIGN ENVIRONMENTAL EXHIBITION STAND FOR INTERFACEFLOR AT ECOBUILD  

For their exhibition stand at EcoBuild, modular flooring company InterfaceFLOR commissioned CK to design a stand that would promote complete transparency in the market place, showcasing sustainability in an innovative and engaging way and demonstrating how InterfaceFLOR is endeavouring to conserve the natural environment.

 

The design is a highly visual expression of these values. On approaching the stand, visitors are met by nine imposing, three metre high frames, which create the impactful central feature of the 160m² stand. These frames examine the critical questions being posed to InterfaceFLOR's audience and uses reclaimed yarns, recycled backing, carpet tiles and other elements create artful and graphic displays to tell the company's environmental story.

  In line with the company's environmental values, many elements of the stand are modular for reuse at a later date.  The material consumption for the stand build was also kept to a minimum and where possible the clients own product and waste materials from various stages of the production process were used. The result is a tactile and inviting stand that envelops visitors in the world of InterfaceFLOR.  

“CK’s design is a perfect interpretation of the brief and really brought our messaging to life. The stand had an instant wow factor and we received many positive comments from visitors. Due to CK's professionalism from design through to final touches everything ran extremely smoothly making it the easiest exhibition I have ever done.” Lynne Gawthorpe, Regional Director of Marketing UK & Ireland  

The stand also picked up a Commendation for the Sustainable Stand Award presented by the UK Green Building Council. This award is presented to the stand demonstrating excellent consideration of environmental and social impact.  

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BLACKSHEEP'S GOURMET DESIGNS FOR GALOUPET

Blacksheep has designed the first ever restaurant for the owners of the award-winning Provencale vineyard 'Chateau du Galoupet' in Beauchamp Place, Knightsbridge. The innovative new London restaurant, entitled simply 'Galoupet', will open in late Spring 2011 and will house both public and private dining areas as well as a retail fine wine store, offering a range of wines from the owners' vineyard, along with other hand-picked bins. The store will also house London's first enomatic champagne machine, which dispenses four types of champagne by the glass at the perfect temperature.

'Galoupet' will be a two-storey space, with 60 sq m on the ground floor (divided into 25 sq m of wine store at the front and 35 sq m of restaurant space to the rear), plus a further 30 sq m of private dining and lounge space on the lower ground floor. The feel of the venue will be informal,welcoming and accessible, with a clean, understated glamour. It will offer an all-day menu of healthy dishes, which draw on Mediterranean and Asian influences, created by head chef Chris Golding (formerly of Zuma and Nobu Berkeley Street). The food offer, both seasonal and sustainable, will be a move away from the typical charcuterie, pâté and cheese menu that more traditionally accompanies fine wines and aims to demonstrate that such wines also work very well away from rich and heavy fare.

Visitors to Galoupet will enter the Georgian terraced building directly into the wine store area. Lighting is a very important part of the scheme (Blacksheep worked with Gravity Lighting on this) and here takes the form of 'hidden' lighting, set within a swirl-shaped ceiling bay, to create a subtle retail atmosphere and allow the product - housed in bespoke ridged glass display units edged in brass on the right hand wall - to shine. Four large glass floorplates (in a bespoke etched, checked design) will take the retail light down into the lower ground lounge area. Flooring around the glass flooring and through to the back of the restaurant space is pale oak.

Shaan Mahroti, Operations Director of Galoupet, commented: 'It was a great pleasure to work with a company that has a passion for design and a commercial understanding of how things work. Left brain and right brain in perfect harmony!'

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THE ATTIC ROOM WORKS WITH LANCÔME TO CELEBRATE BAFTA

The Attic Room Design Ltd has been working with a prestigious cosmetic brand to promote its partnership with BAFTA in a top London department store.

The retail design specialist has designed, built and installed a new consultation area and window into Selfridges, London for Lancôme, who is the official beauty partner for BAFTA.
The creation combines the launch of Lancôme's Hypnose makeup range and their acknowledgement as official beauty partner with BAFTA (British Academy Film and Television Awards) in Selfridges' beauty hall.

The consultation area has been designed for consumers to sit down and try the Hypnose range and reflects a makeup dresser that would be found on a film set. The window is dressed with the famous BAFTA face, a show reel of actors on the red carpet and the rest of the area dressed with strong messages attracting Lancôme's audience to be part of this celebration with their makeup range.

Shauna Read, Creative Director comments: "We are really pleased to have been involved with Lancôme as part of their product promotion and in particular as it also celebrates a great partnership for them"

The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic industry.

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