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CHECKLAND KINDLEYSIDES design exhibition at The British Library to celebrate Chopin’s 200th Anniversary  

The Chopin exhibition at The British Library marked the 200th anniversary of the composer’s birth and is a celebration of his life’s work.  The exhibition displayed all six of The British Library’s autograph manuscripts alongside portraits of the composer exhibited for the first time.  

We created a graphic backdrop to the exhibition which uses the symbols of sheet music and rhythmic typographic patterns to bring Chopin’s story to life and portray the passion and movement found in his music, whilst the coloured panels divide the space into the different periods of his life.

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HED KANDI'S 'FASHION' MIX

JHP working with iconic music and lifestyle label to create retail stores

JHP is working with Hed Kandi on the development of a store concept as part of their strategy to launch a number of fashion focused retail stores in the UK.

Hed Kandi was started in 1999 and was acquired by Ministry of Sound in 2006. As a brand it is well known as a global music label and for holding more than 1,000 stylish and glamorous parties across the world every year.

The brand intends to launch a designer-style, glamorous clothing and accessories concept aimed at 18 - 30 year old women who aspire to the fabulous Hed Kandi lifestyle - at an accessible price point. The range will be available through standalone stores and also a transactional website.

The brand appointed JHP in early 2010 to create a store concept that will launch the brand in high footfall UK retail locations.



Raj Wilkinson, JHP joint Managing Director stated "We have created a 'designer boutique' store feel mixed with a young 'club' dynamic. Whilst the store interior spaces are simple, collectively they will make up a very dramatic space. 'Elegance' and the use of 'height' are the key drivers and the store concept features a mirror ball slot in the ceiling and a continuous mirror brick frieze set at high level around the perimeter. With materials of gold, matt black, reflective surfaces and monolithic floors the store's interior will act as inspirational backdrop for the stores' 'must have' products".

"Working with the Ministry of Sound also has its advantages" says Wilkinson, "they are the party people and we anticipate that their events and music will be a real point of difference within the highly competitive fashion sector'. The first two stores are planned to open later this year.

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NEW LOOK FOR ANTIQUE STORE

SHH has completed a total refurbishment, including a new identity, store fascia, extension and interior concept, of the Marchant antiques store in London's Kensington Church Street. The S Marchant & Son dealership, specialists in Chinese ceramics and artworks, is a family business dating back to 1925, which has been managed in succession by three generations of the same family, with father and son team Richard and Stuart Marchant currently heading up the company.

When SHH was commissioned, the store hadn't been refurbished for over 20 years, and was beginning to look a little faded and in need of an injection of contemporary style. The brief was to give the store a more contemporary look, to refresh the company branding and to rationalise and the building's space plan, thereby increasing the display / gallery area.

The store was re-branded simply as Marchant by the SHH graphics team, as a more concise version of the S Marchant & Son branding previously used. The new identity was inspired by the importance of jade in Chinese artworks and plays off the two shades of classic green and 'white' jade (which is in fact a lighter shade of green). A pattern was developed around the logo, also in green, tying in with an Asian pattern used for the interior fretwork walls surrounding the store's staircase. At the centre of the patterned square is the BADA (British Antique Dealers Association) marque, showing that Marchant is a certified dealer. Marchant has always been very involved in BADA and sought permission to integrate the marque, which would otherwise have been added to the side of the logo. It was a neater solution to integrate it into the logo itself and permission was duly granted. Below the square sits the Marchant name in a Gotham script, with the strapline 'Chinese ceramics and works of art' in both English and Chinese. The scope of the branding works included 2D applications (a full stationery range) and 3D applications to the store fascia, hanging signage and store awning.

For the interior, the design team was instructed to pay particular attention to functionality, as the existing store had in fact functioned extremely well. Critical to the success of the interior was the ability to display the store's antiques securely and to best advantage, both in the window and across the ground and first floor display areas, with other areas to include meeting and waiting areas; a library space for more in-depth discussions, and a preparation area, where antiques are painstakingly cleaned and restored where necessary. A DDA-compliant WC area also had to be installed on the ground floor.

Client Stuart Marchant commented: 'We are very happy with the new design', adding that the new working environment was 'very comfortable and attractive to work in'. Mr Marchant also noted that the new use of the simplified Marchant name for the store linked back to the very beginnings of the business and the company's original name, as 'confirmed by advertisements from the 1930s.'

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TOULOUSE TAKES FLIGHT, WITH JHP  

JHP Design's French airport client Toulouse Blagnac Airport has officially inaugurated its new terminal 'Hall D'. The airport celebrated the opening of the new 40,000m² terminal by arranging a visit of the Concorde and an Airbus A380.  

JHP planned and designed the interior for the commercial zone in Hall D, which spans more than 1,600 m² and comprises boutiques, restaurants, bars and waiting areas. The design consultancy also created the brand identity for the airside shopping zone and is currently working with the airport authority to optimise other commercial areas in the airport  

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JHP - ORIENTAL ORNAMENTAL
Asian beauty conglomerate 'Amore Pacific' line up JHP for beauty product campaigns

JHP is working with Asia's biggest beauty house Amore Pacific on the creation of a set of Visual Merchandising (VM) campaigns to be launched for key products stocked by their health & beauty chain ARITAUM.

ARITAUM, which has been dubbed 'Asia's Sephora' sell all their own health & beauty and cosmetic products in a network of 1200 stores across Asia.

To coincide with ARITAUM's above the line promotion of key product lines, Amore Pacific appointed JHP to develop the corresponding monthly VM campaigns.

The design consultancy first started working with Amore Pacific in 2009 on the design of luxury department store fixturing, VM and graphics for their age defying 'Hera' brand.

The first campaign will be for the 'Laneige' brand which embraces the 'ornamental' trend for Spring 2010. The product set comprises lip-gloss, lipstick and blusher and the in-store strategy seeks to celebrate natural beauty, which is enhanced by the application of a combination of soft and vivid feminine colours and shades.

JHP drew design cues from the material composition of the products and created a VM approach that is vibrant, highly decorative and ensures purchases are treasured as ornate pieces of a beauty ritual.

The design agency worked closely with advertising agency BDDO South Korea to ensure through the line consistency in communication and design.

The first execution of the Spring 2010 campaign is being rolled out across Aritaum stores, with JHP now developing further campaigns for the months leading to Summer 2010.

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THE ATTIC ROOM TAKES RE-BRAND TO PARIS

Retail Design Specialist, The Attic Room has started working on the next stage of the Fashion Fair re-brand, beginning in Paris.

The Attic Room has installed the first display trays for Fashion Fair, which they also designed and made, for specialist health and beauty store Colorii, located in the heart of Paris.

Fashion Fair a makeup and skincare brand for women of colour has started their European re-brand this month. Colorii is a small chain of stores for women of colour who offer a series of treatment rooms, hair salons and a range of makeup and beauty products all under one roof.

Ian Finlayson, Account Director at The Attic Room who has managed the project said: "We continue a firm working relationship with Fashion Fair during their re-branding. It has been a great opportunity for The Attic Room to start working with more stores in Europe".

There are more plans for this year to place new Fashion Fair re-branded retail sites into other Parisian department stores.

Already, The Attic Room has installed new branded Fashion Fair retail sites into stores including Manchester, Birmingham, Croydon and central London. The Attic Room have re-designed, built and installed new retail sites as well as re-branding existing sites for Fashion Fair. All the products have also had their packaging re-branded which is sold in-store.

The Attic Room design, manufacture and install bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the prestigious beauty and cosmetic industry.

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MET STUDIO DESIGNS CONFLICTS OF INTEREST

MET Studio has designed a challenging, graphics-led exhibition called Conflicts of Interest for Britain's National Army Museum on Royal Hospital Road in Chelsea. The brief for the project was to examine the last 40 years of major conflicts involving the British Army across the globe and the impact of those conflicts on forces personnel, both within and beyond the confines of military life. The approach was to use multiple, first-hand perspectives from all levels of the British Army, in order to give voice to both the positive and more negative aspects of soldiers' lives.

'The idea behind 'Conflicts of Interest'', explained MET Studio's Design Director Lloyd Hicks, 'was to examine the differing aspects of conflict and pressure in army life, from enemy action to the stresses and pressures of army life on the home life of a modern-day soldier. This examination was expressed through the real, first-person voices of soldiers who have served and lived through each conflict. These are not the voices of the British Government, or of the Museum, or indeed of senior British Army spokespeople - but of the front-line troops, who have lived and fought in the featured conflict zones.'

The 450 sq m space that houses the main body of the exhibition creates an initially dramatic, stark and highly graphic impression thanks to the overall blacked-out floors, ceiling and walls and through the geometric arrangement of ceiling-hung panels, with the content of the exhibition only truly revealed as the visitor moves around the space and into each individual area, dedicated to one of the major conflicts examined. The ceiling-hung panels, which form external 'envelopes' to the zones, depict media portrayals of the conflict on the outside, representing our 'received wisdom' window on what happened within each conflict (including, for example, The Sun newspaper's infamous 'Gotcha' headline from the Falklands War).

The final areas of the exhibition consider the conflicting factors which impact on the decision to take military action. Conflicts including South Ossetia and Rwanda are highlighted here, with the focus turned back onto the visitor - what would YOU have done? The exhibition ends with a comment area, where visitors leave reactions to what they have seen. An early response by an ex-serviceman was typical: 'It seemed a lot of my professional life was opening up in front of me - wonderful!'

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EUROSHOP AWARD FOR JHP

JHPwas among three companies awarded with the prestigious EuroShop Retail Design Award during the US National Retail Federation on January 12th in New York.

An international jury of retail and store design experts set out to find the best three stores in the world.

Apart from a store concept's commercial success, judges were looking for integrated and consistently applied store concept, a clearly defined product range, and an unambiguous target market.

Winners of the EuroShop Retail Design Award 2010 were Elord Hills (Korea) by JHP, El Palacio De Hierro (Mexico) and Intersport Bruendl, (Austria.)

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NEW YEAR, NEW AWARDS FOR JHP

For the fifth consecutive year, JHP is off to New York to pick up an award at the US Retail Design Institute industry awards on Monday 11th January.

The annual awards ceremony held near Times Square, New York celebrates the best in international retail design, and JHP has been present for the past five years, picking up accolades for projects ranging from restaurants in Barcelona, fashion stores in India, telecoms stores in the UK, and high fashion golf stores in South Korea.  

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